Facebook's Conversions API allows you to share key web and offline events or customer actions directly from your server to Facebook's. This is becoming increasingly important for successful ad performance tracking due to browser limitations on cookies. In this guide, we will cover the process of setting up a server-side container to configure Facebook's Conversions API.

Step 1: Create a Facebook App

First, you need to have a Facebook app. Follow these steps to create a new app:

Go to Facebook Developers website [https://developers.facebook.com/]

Click on "My Apps" then "Create App".

Choose "Manage Business Integrations", which is designed for apps that allow other businesses to manage their assets.

Follow the remaining prompts to create your app.

Step 2: Set Up the Conversions API in Your App

Go to your app dashboard on the Facebook Developers website.

From the navigation panel, choose "Products" > "+ Add Product" > "Conversions API" > "Set up".

Step 3: Install Facebook Business SDK

Facebook's Business SDK includes the Conversions API and is essential for sending server events. Choose your server's language and follow the instructions provided to install the SDK .

Step 4: Configure the Access Token

To send events to Facebook from your server, you need an access token:

Go to your app dashboard.

Click on "Marketing API" > "Tools".

Under "User or System User Tokens", click "Get Token".

Save this token. You will use it when configuring your server-side container.

Step 5: Set Up Server-Side Container

For this part, we'll use Google Tag Manager's server-side tagging, which allows you to move third-party tags off your website and onto your server.

Start by creating a Google Cloud account [https://cloud.google.com/], if you don't have one already.

Then, create a new project in the Google Cloud Console [https://console.cloud.google.com/].

After that, go to your Google Tag Manager account [https://tagmanager.google.com/] and create a new server container.

Follow Google's guide to link your new Google Cloud project to the server container.

Step 6: Install Facebook Server-Side Tag in Google Tag Manager

In your server-side container in Google Tag Manager, click "Tags" > "New".

For the Tag type, select "Facebook Server Event".

For the Access token, enter the token from step 4.

Click "Save".

Step 7: Send Test Event from Your Server

Use Facebook's test event tool to send a test event from your server:

Go to the Events Manager on Facebook.

Select your pixel.

Click "Test Events".

Enter your website URL and click "Open Website".

Use your site and create an event (like a purchase).

Verify that the event shows up in the "Test Events" tab.

Congratulations, you have now set up Facebook's Conversions API using a server-side container!

Please note that the specifics of your setup might vary based on your server setup and the programming language you are using.

 Facebook also provides more detailed instructions and other useful resources in their Conversions API Documentation.

Remember, if you need further assistance , don't hesitate to reach out to our support team or visit Facebook's Help Center. Keep in mind that changes in your server setup or Facebook's API could require adjustments in your configurations.

Facebook's Conversions API, combined with Facebook Pixel, can provide a more complete picture of your customer interactions and help you improve your marketing strategy. Continue to monitor and refine your setup to better track and understand your customer conversions.